This project was focused around updating and future proofing End Clothing's ecommerce offering. This involved 3 key requirements, creating a site that was fully responsive, building a set of digital brand guidelines and integrating content as a main part of the platform.
End Clothing is a retailer that sells a huge number of brands, and operates at the more premium end of the marketplace. As such their ecommerce offering had to feel luxury, but also allow them the flexibility to change and adapt their content quickly, with a view to becoming more automated and modular in the presentation of the site content. The creative here is built in such a way to facilitate that, content blocks are built with full size imagery and live text so as changing creative is quick and efficient.
The creative needed to not only facilitate modular and easily replaceable content, but also provide the brands being sold on the site with a blank canvas to truly showcase their product against. The visual aesthetic is clean and minimalistic to not only enable this, but also reflect the luxury aeshetic associated with End and the brands it represents.