hugmeister

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Branding and Ecommerce for Body Pillows

Hugmeister was a company offering long body pillows and needed an ecommerce site turned around very quickly, as well as a brand identity that was fun and playful. They offered 3 sizes of pillows called 'theMini', 'theMaxi', and 'theBeast'.

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The primary concern of Hugmeister was to convey the size of the body pillows, indicating which size was best for who, and showcasing the benefits of each pillow type.

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One of the brand pieces for this project was '101 things to do with your hugmesiter', a piece that was primarily brand focused and served as more of a playful and fun piece of content. In hindsight the text layout was incredibly unfriendly to the front end developers...

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