taage

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Artist Identity, Branding and Music Production

TAAGE is my music production and artist alias. I produce house and electronica, and this project was undertaken to create an artist identiy around the name. I put together both logo, visual style and also some templates for releases on my soundcloud.

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Similar to my work with Fracture, this project involved creating 3 individual styles that all contributed to an overall visual identity. One for remixes, one for original tracks and a third for sets and mixes.

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The only pieces that broke outside of these styles a bit were original pieces that involved collaborations with other artists, as shown below. The logotype keeps them on brand.

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With an artist identity the key is both creating something that is unique, but also partially tying in with the visual aesthetic associated with any given genre, so as to evoke some sense of familiarity with the listener.

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